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WINEXS is a cult wine trading company. WINEXS was formed in 2008 through the joint vision of Will Stamers-Smith and Tim Fulton both of whom have a passion for collecting, and appreciating fine wine. The main focus of the business is to source and sell immaculately cellared highly collectable wines from Australia, NZ, Spain, Italy, USA and France. Providing a trading platform for fine wines is the key driver for WINEXS, a business which is becoming more and more desirable with collectors around the world. Will is based in Auckland after 12 years working in Investment Banking and collecting and drinking a lot of cult wine in London and Zurich. Tim is based in Queenstown and has worked in the wine industry for 10 years. His roles have ranged from a winemaker, winetaster, winedrinker through to a wine marketer. He has extensive knowledge of everything wine. WINEXS is web based and has a cellar of over 3000 bottles stored under perfect temperature and humidity controlled conditions in Auckland. With ability to store on behalf of customers and source rare wines from around the world WINEXS is building its working relationships with cult wineries rapidly. Building relationships with those who have a passion for owning the best wines in the world is the mission of WINEXS while also having the opportunity to enjoy the best wine in the world along the way. WINEXS looks forward to uncorking the best of the best wines with you soon.

A Cult Wine is a wine that amazes the senses and drives the passion in wine collectors. Cult Wines can be defined in the simplest terms as Highly Collectable Wines including wines that have been rated 98 -100/100 points by international wine reviewer Robert Parker. Cult Wines also include those that have created the benchmark in wines of a particular style as well as those that are made in such small quantities that they are very hard to come by. Cult Wines are those for which dedicated groups of committed enthusiasts will pay large sums of money. Cult wines are often seen as trophy wines to be collected or as investments to be held rather than consumed. Because price is often seen as an indicator of quality, high prices often increase the desirability of such wines. This is true even for less expensive wines. For example, one vintner explained that "on several occasions we have had difficulty selling wines at $75, but as soon as we raise the price to $125 they sell out and get put on allocation" (Cape Crusaders). In economic theory, such behavior with increased demand on increased price, i.e. an inverted price elasticity of demand compared to most goods, is characteristic of a Veblen Good. In economics, Veblen Goods are a theoretical group of commodities for which peoples' preference for buying them increases as a direct function of their price, instead of decreasing according to the theory of supply and demand. It is claimed that some types of high-status goods, such as diamonds or luxury cars, are Veblen goods, in that decreasing their prices decreases people's preference for buying them because they are no longer perceived as exclusive or high status products. Similarly, a price increase may increase that high status and perception of exclusivity, thereby making the good even more preferable. The Veblen effect is named after the economist Thorstein Veblen, who first pointed out the concepts of conspicuous consumption and status-seeking. Enough about Economic theory – Cult Wines are the most desirable and hard to find in the world and WINEXS will either have what you’re looking for in stock or source the most stunning example for you from trusted cellars of our partners around the world.

Where your wine is stored today will most definitely decide its future, both from a drinking and investment perspective. All WINEXS wines have a history of storage in ideal conditions and any wines we purchase we require proof of Provence through receipts and images of storage facilities. Wine is one of a few consumable products that can improve with age as long as it is carefully nurtured and protected. Some wines not only become more interesting with age but actually require ageing to ensure an optimum drinking experience. If conditions are anything less than perfect, your precious investment could well be ruined. An incredible amount of passion and careful consideration goes into selecting and investing in wine. Unfortunately, not as much thought is often given to its storage. Correct storage for a fine wine is one of the most difficult things to find, simply because the optimum conditions required to protect and mature wine to perfection are exceptionally difficult to produce and maintain. Optimum Storage Conditions When it comes to storing your precious wines, as an investment or to drink, when they are laid down to mature there are a number of very important things for you to consider: [ul][li]Humidity - Wine should be stored only where the humidity level can be constantly maintained above 70%, and below 80%. [/li][li]Temperature & Air Quality - It is important to store wine at 13-14 degrees Celsius and to keep that temperature constant for the entire period of its storage. The store should also be well ventilated.[/li][li]Light & Vibration - Your wine should be cellared away from light, and where it can be free from vibrations.[/li][li]Security & Integrity - Your wine must be physically and financially secure. In case of loss, your investment must be appropriately covered.[/li][/ul][br /]The WINEXS cellar has additional capacity to store wine on your behalf in cellars that are housed behind several levels of state of the art electronic security. Contact us today to discuss your storage requirements. Depending on your circumstances we can offer managed cellar storage across the globe through a network of directly owned and managed facilities as well as the most reputable, tried and trusted partners in the global industry.